Investment
Missoni to Design New Condo Tower; Expand World Dominance
Aug 23, 2011
Written by
Sarah Firshein
curbed.com
curbed.com
Missoni to Design New Condo Tower; Expand World Dominance
The stripe-tastic branding machine that is Missoni has churned out hotels, a forthcoming budget line for Target, and, now, full-on buildings. Collaborating with developer Century Properties, the Italian fashion brand will design the interiors of a condo tower set to rise in the Philippines. It's the first time Missoni has ever worked on residences; no word yet about what the place will actually look like but we assume it will have nary a solid color to speak of. Soon, folks will be able to travel to and fro their Missoni luxury condo via their Missoni bike while wearing their Missoni Havaianas and then later relax on their Missoni patio furniture. It's their world—we just live in it.
Century Properties partners with Missoni Home
[August 23, 2011 Manila, Philippines] Two companies from opposite ends of the world, both rooted on the same foundations of a rich history, respect for family values and a culture of passion, creativity and quality, have forged a partnership for a one of a kind condominium development in Asia.
Century Properties, the Philippine’s foremost developer of luxury real estate, officially announced its collaboration with Missoni Home, the global Italian fashion and design brand, for a project that the former plans to build in Manila.
Missoni Home will create the interiors and amenity spaces of the new Century project, making it the first residential development by Missoni Home in the world. The firm’s Managing Directors Marco and Robbie Antonio are yet to announce the development’s name but confirmed that it is a residential building.
Century Properties chose Missoni Home to infuse its creative imprint into the unique lifestyle experience that it created for its new residential project.
“Century Properties is at the cusp of launching its collaboration with Missoni to build the very first residential building by Missoni Home in the world. This is a testament to Missoni's strong belief in the prospects of the Philippines and the strength of our firm. With this collaboration, we are further pushing the boundaries of Philippine and global real estate alike,” said Robbie Antonio.
“Missoni is both life and lifestyle,” said Vittorio Missoni, shareholder of Missoni S.p.A. “Our brand is an experience of happiness, excitement, beauty, creativity, style and elegance. We create our own style from the seasons of nature and we play with color; life is more beautiful with color.”
Marco Antonio added: “We are extremely proud and honored to be working with the Missoni family for one of our new projects. Both companies have a lot in common, working through three generations as a family, and possessing the values of passion, innovation and excellence. The Missoni brand has endured in the industry because it was not afraid to innovate amidst existing global trends. And like the Missonis, we aim for our brand to transcend future generations.”
About Century Properties
Century Properties is the largest privately-owned real estate firm in the Philippines, with 25 years of experience and expertise in real estate marketing, development and management.
The company holds a formidable team of the most accomplished, creative and highly-regarded individuals in the industry, as well as a roster of some of the most unique, outstanding and visionary projects. Its real estate portfolio and pipeline covers 63 buildings under management and development as well as current projects with over 42 million square feet; and more than 10,000 residential, office and commercial units.
About MissoniHome
Designed by Rosita Missoni, produced and distributed by leading textile manufacturer T&J Vestor, the MissoniHome line was added to the company’s product range in 1983. Renowned since 1921 for the quality of its homewear, T&J Vestor is run in partnership by the Torrani family and Alberto and Giampiero Jelmini, Rosita’s brothers. The MissoniHome collection has enjoyed growing success and expansion in recent years, developing a strong international reputation. Home furnishings now account for a considerable part of the brand’s production, as well as a rich assortment of textiles and accessories. Missoni’s outstanding creativity and timeless style and T&J Vestor’s leading technology and market knowledge combine to create the winning elements of worldwide acclaim based on imagination and innovation.
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